the influence of corporate image on consumer attitudes about the expansion of brand

the aim of present research is investigate the influence of corporate image on consumer attitudes about the expansion of brand in allpeople over18 years who are depositors in city bank. the current research enjoys a descriptive-correlative design. the studypopulation includes allpeople over18 years who are depositors in city bank. data collection toolsin this studyinclude:interviews and questionnaires. for analyzing data is used descriptive and inferential statistics by using the spss and structural equation modelingsoftwares. the validity of its content was ensured by using the expert viewpoints and consensus. in this research are used the cronbach's alpha to measure the reliability.research findings are as follows: (1): corporate imageinfluence onconsumer attitudesabout the spread ofbrand; (2): customerperceptionof service quality influence onconsumerattitudesaboutthe brand extension; (3): corporate imageinfluence oncustomerperceptionof brandservice quality; (4): brand extension influence onconsumer attitudesaboutthe brand extension; (5): corporate image influence oncongruence perception between brandextensionandthe companymainbrands.